Now showing items 1-1 of 1

  • Impulse shopping in convenience stores does gender make a difference? 

    Bremner, Pauline Ann Mary; Hamilton, Morag; McLennan, Kirsty (EIRASS, 2006-07-09)
    BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In the Proceedings of the 12th European Institute of Retailing and Service Studies (EIRASS): recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary.
    The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. ...