Now showing items 1-2 of 2

  • The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. 

    Omoge, Akinyemi Paul (Robert Gordon University Aberdeen Business School. Department of Communication, Marketing and Media, 2016-06)
    OMOGE, A.P. 2016. The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry. Robert Gordon University, PhD thesis.
    Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and ...
  • A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. 

    Omoge, Akinyemi Paul; Laing, Audrey Frances (West East Institute https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf, 2016-08-01)
    OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In the Proceedings of the WEI international academic conference on education and humanities, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf
    This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply ...