Now showing items 1-6 of 6
The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument.
(Emerald Group Publishing Ltd., 2012)
Purpose – Destination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their respective regional attractions, ...
Tourism development and the backpacker market in Highland Scotland.
Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising ...
Festival place or place of festival? The role of place identity and attachment in the festival environment.
(Academy of Marketing., 2014-07)
This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose ...
Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development.
(Nova Science., 2014)
The large-scale development by Trump Golf Scotland will potentially thrust the North East of Scotland into worldwide fame as a golf destination. This research adopted a qualitative approach involving a focus group and ...
Keys to success in social media marketing (SMM): prospects for the German airline industry.
The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...
An investigation into contemporary hotel general managers behaviour and activity in the context of private, franchise and chain ownership/business models.
(Robert Gordon University, 2017-04-01)
Since the early 1990s, the rapid growth of international hotel chains and its effects on managerial work have drawn the attention of researchers (Gilbert & Guerrier, 1997 and Ladkin & Juwaheer 2000). There is a current ...