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From ‘business culture’ to ‘brand state’: conceptions of nation and culture in business literature on cultural difference.
(Taylor & Francis, 2008-03)
This article examines changing conceptions of culture and nation in business literature from the early 1990s to the present. In the early 1990s the growth of literature concerned with depicting the cultural differences ...
A linguistic and cultural analysis of localisation practices on oil and gas company websites.
(Robert Gordon University, 2015-08)
Oil and Gas companies have the inevitable need to operate in a global environment and therefore have a global reach. This thesis seeks to understand the nature and degree of localisation of the websites in this industry. ...