Now showing items 1-2 of 2
Festival place or place of festival? The role of place identity and attachment in the festival environment.
(Academy of Marketing., 2014-07)
This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose ...
Large-scale tourism development: An investigation into the likely impacts of the proposed Trump Golf Scotland development.
(Nova Science., 2014)
The large-scale development by Trump Golf Scotland will potentially thrust the North East of Scotland into worldwide fame as a golf destination. This research adopted a qualitative approach involving a focus group and ...