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Tourism development and the backpacker market in Highland Scotland.
Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising ...
Keys to success in social media marketing (SMM): prospects for the German airline industry.
The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...