Now showing items 1-5 of 5
Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment.
Tourism theory suggests mechanisms of place are critical in the construction of tourism environments. However, contradictory place theory has created confusion as to exactly what these mechanisms are and how they affect ...
Online branding of the offline experience: the importance of corporate branding for experiential events.
(ACADEMY OF MARKETING, 2016-07-04)
In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...
Festival place or place of festival? The role of place identity and attachment in the festival environment.
(Academy of Marketing., 2014-07)
This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose ...
It wasn't me, it was my 'festival me': the effect of event stimuli on attendee identity formation.
Consumption of tourism activities plays a symbolic role in the formation of individual and group identity. However, research into specific tourism contexts is unequal, with live music and festival events often overlooked. ...
'I've got a feeling': the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments.
(Robert Gordon University, 2017-10-01)
This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers’ purchase location intention of Musical Instruments (MI). With the unique factor of instrument ...