Now showing items 1-3 of 3
Online branding of the offline experience: the importance of corporate branding for experiential events.
(ACADEMY OF MARKETING, 2016-07-04)
In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...
Bookselling online: an examination of consumer behaviour patterns.
(Springer Verlag., 2013-06)
Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
Authors using social media: layers of identity and the online author community.
This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily ...