Now showing items 1-6 of 6
A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables.
(West East Institute, 2016-08-01)
This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply ...
From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace?
(Quality Assurance Agency for Higher Education, 2017-06-06)
An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding the students to become more ‘work ready’. These skill sets take into account the Quality Assurance Agency for Higher ...
Online branding of the offline experience: the importance of corporate branding for experiential events.
(ACADEMY OF MARKETING, 2016-07-04)
In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...
Social media: a force for inclusion.
The migration of modern social networks to the internet has facilitated the transition of traditional pharmacy networks online. The ubiquitous nature of social media (SoMe) combined with merging of personal and professional ...
Festival place or place of festival? The role of place identity and attachment in the festival environment.
(Academy of Marketing., 2014-07)
This paper addresses place identity and attachment theory in the context of events. Viewing place as a symbolic part of the consumption process, a "Model of Festival Place" is developed. This advances theories that presuppose ...
Framing families: 'deserving' vs 'undeserving' households and neighbourhoods as glimpsed through juvenile panic stories in the online press.
Highly dramatized narratives about children have become a staple of late-modern popular discourse - from media-stoked horror stories about child abuse and abduction to more conventional moral panics, often mobilized by ...