Now showing items 1-3 of 3
A linguistic and cultural analysis of localisation practices on oil and gas company websites.
(Robert Gordon University, 2015-08)
Oil and Gas companies have the inevitable need to operate in a global environment and therefore have a global reach. This thesis seeks to understand the nature and degree of localisation of the websites in this industry. ...
The role of CEO (auto-) biographies in the dissemination of neo-ascetic leadership styles.
This paper attempts to relate the critical analysis of religious or 'sacred' metaphors in leadership to the theory of askēsis, the idea of leader as an incarnation of a virtue defined as 'the formation of a full, perfect, ...
Global nomadism: a discursive and narratological analysis of identity concepts in the ‘mobile professional’.
(Robert Gordon University, 2015-03)
This thesis examined to what extent a particular class of highly mobile professionals has internalized the contemporary discourse of corporate global nomadism, proposed by the researcher as an example of the kind of ...