Now showing items 1-3 of 3
The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument.
(Emerald Group Publishing Ltd., 2012)
Purpose – Destination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their respective regional attractions, ...
Tourism development and the backpacker market in Highland Scotland.
Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising ...
Keys to success in social media marketing (SMM): prospects for the German airline industry.
The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...