Now showing items 21-30 of 79
The international competitiveness of Malta as a tourist destination.
(Robert Gordon University, 2011-03)
Many small islands depend on sustainable tourism to attain long term economic prosperity and well-being for their citizens. As they become more dependent on tourism for their growth, they are more concerned with improving ...
Caroline Phillips: Aberdeen suffragette and journalist.
(Robert Gordon University, 2017-11-01)
Aberdeen Art Gallery holds a unique collection of correspondence that belonged to a woman journalist called Caroline Phillips. As honorary secretary of the Aberdeen branch of the Women's Social and Political Union (WSPU), ...
Online branding of the offline experience: the importance of corporate branding for experiential events.
(ACADEMY OF MARKETING, 2016-07-04)
In a recent survey, European music festivals organisers confirmed a lack of available headliners and increasing cost of headline acts were two of the immediate challenges facing the European music festival industry (IQ ...
Female form in the media: body image and obesity.
(M&K Publishing, 2010-04)
Tourism development and the backpacker market in Highland Scotland.
Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising ...
The digital marketing skills gap: developing a digital marketer model for the communication industries.
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
The impact of the cessation of blogs within the UK police blogosphere.
(John Wiley & Sons Ltd, 2014-07)
This article investigates the concept of influence within a group of police work-bloggers. During the period studied (2007–2013), three influential police bloggers, well-known within the small and tightly knit UK police ...
Parenting and digital media: from the early days of the web to contemporary digital society.
Parents have accessed websites, online discussion forums and blogs for advice, information and support since the early days of the World Wide Web. In this article, we review the literature in sociology and related social ...
Social media: a force for inclusion.
The migration of modern social networks to the internet has facilitated the transition of traditional pharmacy networks online. The ubiquitous nature of social media (SoMe) combined with merging of personal and professional ...
Gift-giving of toys from adults to children.
(Robert Gordon University, 2015-05)
The focus of this study is the consumer behaviour habits of adults giving of toys to children aged 11 and under as gifts. It is borne out of a need to understand why adults buy gifts for children adding to the issues on ...