Now showing items 1-4 of 4
The digital marketing skills gap: developing a digital marketer model for the communication industries.
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
Bookselling online: an examination of consumer behaviour patterns.
(Springer Verlag., 2013-06)
Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) ...
Examining chain bookshops in the context of “third place”.
(Emerald Group Publishing., 2013-01)
Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...
Authors using social media: layers of identity and the online author community.
This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily ...