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The digital marketing skills gap: developing a digital marketer model for the communication industries.
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working ...
Examining chain bookshops in the context of “third place”.
(Emerald Group Publishing., 2013-01)
Purpose – This research theoretically conceptualises the notion of “third place” within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a ...
Keys to success in social media marketing (SMM): prospects for the German airline industry.
The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce ...