Delivering practice based stories of small and medium enterprise.
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SMITH, R. and JUWAH, C., 2012. Delivering practice based stories of small and medium enterprise. In: Management Articles of the Year. London: Chartered Management Institute. Pp. 29-34.
Traditionally delivering academic input to members of the small and medium enterprise community can be problematic because the material is often considered too theoretical or is skewed towards delivery to post graduate or paying corporate clients who dictate the curricula. This practice based article discusses an innovative, funded course “Going for Growth” delivered to small business people using complementary practice based stories.