Innovation in services through learning in a joint venture.
Anderson, Alistair R.
Benavides-Espinosa, Maria del Mar
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ANDERSON, A. R., BENAVIDES-ESPINOSA, M. and MOHEDANO-SUANES, A., 2011. Innovation in services through learning in a joint venture. Services Industries Journal, 31 (12), pp. 2019-2032.
Innovation determines a firm’s competitiveness and survival and a joint venture is a fast and effective way to acquire the missing knowledge that partners require to innovate. But “knowing how to cooperate” can be a determining factor in achieving the successful transfer of knowledge. Employing a sample of 81 service sector firms and using a structural equation modeling methodology, we found a positive and direct impact between the cooperative learning process and partners’ commitment to innovation.