North-east food & drink sector survey 2011.
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ATOROUGH, P., 2012. North-east food & drink sector survey 2011. Aberdeen: Aberdeen & Grampian Chamber of Commerce.
The aim of this survey is to highlight the importance of the food and drink industry as a commercial contributor to the overall Scottish economy. In 2009, the national partnership, Scotland Food and Drink, set renewed targets as part of a refreshed strategy to attain and maintain growth for the food and drink sector. This report aims to provide a general overview of the Food & Drink Network in the region. Our conclusion is that overall, the sector appears to be performing well in the current economic climate, although this may be attributable to caution and increased efficiency. While the overall economic environment appears to have had a harsh effect on the sector, factors that are within reasonable control of businesses appear to be better managed. Businesses have reported an increase in the level of overall investment, especially in research, product range expansion, marketing and training, however, it appears that the lack of finance and suitable government policy is affecting the ability of businesses to prosper. In spite of relative success, the North-east’s Food & Drink Network appears to be operating below capacity overall. There is an implication that the sector has the potential to increase its activities which could increase jobs, profitability and overall prosperity for the sector and for the region. However, the industry can only utilise full capacity where the resources required are available to them.