Tourism network sector survey report 2011
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ATOROUGH, P., 2012. Tourism network sector survey report 2011. Aberdeen: Aberdeen & Grampian Chamber of Commerce.
Member’s needs are at the heart of the work of the Aberdeen and Grampian Chamber of Commerce and, as a result, we have formed a range of sector-interest groups from within our membership of more than 1,200 organisations allowing us to target specific needs with increasingly tailored services and benefits. As part of these services, the Chamber are pleased to publish a series of surveys to provide sector specific research on businesses in North-east Scotland; the first being tourism. The aim of this survey is to assess the state of tourism within the North-east by comparing current performance against previous performance, identifying factors and issues affecting the industry, estimating the impact of policy and other public enablers on profitability and establishing the overall optimism of the industry on future growth and performance. Our conclusion is that overall, the prospects for the tourism sector in North-east Scotland appear to be bright. Businesses are optimistic about their future, opportunities exist for investment and new ventures, the local environment is regarded as very supportive and visitor numbers appear to be on the rise.