Innovation by design: a programme to support SMEs
Malins, Julian Paul
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MALINS, J. P., 2011. Innovation by design: a programme to support SMEs. Swedish Design Research Journal, 2.11, pp. 25-31.
Small to medium sized enterprises (SMEs)1 are generally clear on the need for innovation; however they are very often less clear on how innovation can be achieved. One possible reason for this may be because of a lack of a culture supportive of innovation within their business. Developing appropriate tools for SMEs to allow them to develop a sustainable innovation culture is a core activity for the Centre for Design & Innovation (http://www.c4di.org.uk). This paper describes how SMEs have been assisted through the application of design thinking to develop their own innovation cultures through a programme of workshops and one-to-one support. This paper strives to look beyond the rhetoric behind design thinking in order to critically evaluate the techniques and approaches that have proved to be of particular value when working with SMEs.